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Alexa Bids A Fond Farewell To Her Barbour Collab Outlet Online W

London’s downpour didn’t deter Alexa Chung from seeing off her seven-season Barbour deal in style, nor her Towpath Cafe hosts from accommodating editors and influencers unprepared for the storm – save for the new rain hats bestowed upon them. Chung naturally did bucket-hat styling best, letting her jaunty Barbour headwear frame her short George Northwood waves and contrast her silver sequin Sportmax party dress.

Of course we know the heritage brand’s wax jackets look good with minidresses. The image of Alexa wearing an iridescent slip and a battered beloved Barbour at Glasto is engrained in the psyche of anyone who has a remote interest in indie styling. Festival fashion doesn’t get much better – although Chung recently admitted to Vogue that she overdid the “lead singer’s girlfriend” look with misconstrued knee-high socks.

Alexa at the Towpath Cafe last night.

Darren Gerrish

And at Glastonbury festival in 2014.

Danny Martindale

Save for the check blankets passed around, there were no woollies at Tuesday’s farewell dinner. Chung thanked Barbour for being excellent collaborators, and looking around the tables of mac wearers – relics from past seasons – there was no denying the union had been a hit. 

A Barbour ambassador through and through.

Darren Gerrish

During Alexa’s tenure as guest designer, she elevated Liam Gallagher-style ponchos, Ian Brown anoraks and delivered more fresh takes on the classic country jacket than Barbour had perhaps even envisioned. Inspirations ranged from her childhood pony Pip to PJ Harvey and Amelia Earhart, but however offbeat, Chung had the nous to pull them off. 

“Buying into the collection is investing in forever,” she told Vogue last night. “There’s something very comforting about a brand that rewaxes a jacket for you to keep, I still wear the one my father gave me. It’s your partner in crime – don’t buy it if you want it for one season because it will be on your back forever.”

While Barbour is moving on to new partnerships with the likes of Ganni, it will be interesting to see what Alexa, who disbanded her own label in March, does next. For now, nothing is going to rain on her parade.